Internet Marketing Services
Creating an effective Internet marketing strategy for your business requires an intimate knowledge and understanding of your potential customer's journey on the Web. As travelers search your destination online, which sites are they most likely to encounter on their journey?  Do customers begin their search with travel websites or do they use search engines to find the information they need?  If they use search engines, what sites will they encounter?  Where is your competition positioned on this journey?   The challenge of marketing your business on the Internet is sorting through the vast number of promotional opportunities and selecting the best tools to promote your site with the highest return.

Travel eMarketing specializes in promoting travel websites on the Internet and we've spent several years researching and studying the search patterns of travel seekers.  Our primary job is to study and understand how your customers search the Web and create detailed Internet marketing plans based on our research of your target markets. 

Our Internet marketing plans can be customize to meet the marketing objectives and financial needs of both large and small businesses. These strategies will:

    •  Increase revenues
    •  Reduce traditional print advertising expenses
    •  Increase occupancy during the off-season
    •  Enhance brand awareness and exposure
    •  Create a distinct competitive advantage in your market
    •  Maximize your return on investment in your website

We provide two levels of marketing services: Our ClickStart plan focuses specifically on search engine submission and marketing, while our PowerClick plan is a comprehensive Internet marketing plan for your website.

 

 

 

 

 

 

Website Content & Design Audit
More often than not, your website will be the only link between your business and a prospective customer.  Consequently, your website should provide customers the information they need to make a buying decision online and convert them from browsers into buyers.

Service:  Using a seven-point audit process, Travel eMarketing's design team will evaluate your website and provide you with a detailed list of recommended changes.

    •  Home Page Audit
         o  visual presentation
         o  communication objective: Why should people stay on your site
         o  who, what, where
    •  Content Audit
         o  copywriting
         o  scan-ability
         o  keyword frequency
    •  Design Audit
         o  navigation
         o  graphics
         o  load speeds
    •  Destination Information Audit
         o  area info
         o  attractions
         o  maps
         o  contact info
    •  Customer Usability Audit
         o  contact info
         o  online booking
         o  photos / virtual tours
         o  after hours service
    •  Target Market Audit
         o  content for target markets (seniors, families, kids, etc)
    •  Vertical Marketing Audit
         o  content for vertical markets (travel agents, meeting planners, etc)

Keyword Research
One of the key success factors to online visibility is understanding how your customers search the Internet.  Understanding what keywords or search phrases your prospective customers use in the leading search engines and optimizing your site accordingly is critical to reaching your desired target markets. 

Service:  Travel eMarketing utilizes multiple keyword research tools to identify the most popular and relevant keywords used by your target markets online.

    •  Keyword Research
         o  general geographic market keywords
         o  lodging keywords
         o  tourism keywords

Search Engine Optimization
Different search engines will rank your site based on different criteria.  Understanding how these ranking formulas work and re-designing your site accordingly can dramatically improve your search engine rankings in the leading spider-based search engines (Google, AtlaVista, All the Web, Inktomi, etc).

Service:  Travel eMarketing will analyze your website and provide you with a list of 50+ search engine optimization recommendations.

    •  Navigation Design Audit
         o  navigation design (text links, image maps,
         o  site map
         o  communication objective: Why should people stay on your site
         o  who, what, where
    •  META Tag Audit
         o  description tags
         o  keyword tags
         o  alt image tags
         o  robot tags
    •  Keyword Frequency Audit
         o  content keyword frequency
         o  page titles
         o  sub-headings
    •  External Link Audit
         o  quantity of external links
         o  quality of external links

Search Engine Submission
According to industry research, approximately ninety percent of all Web surfers use search engines to find new websites.  Travel eMarketing will ensure that your site has been indexed by all of the top search engines and directories and ensure that it is listed in the correct categories with the correct title and description.

Service:  Our search engine consultants will analyze your position in the top search engines and submit your site to achieve total market saturation.

    •  Manual Search Directory Submission
         o  yahoo, open directory, etc
    •  Manual Search Engine Submission
         o  Google, AltaVista, All the Web, Inktomi, etc
    •  Automated Search Engine & Directory Submission
         o  1,800+ travel-related search engines and directories
    •  Monitoring
         o  initial benchmark report of search engine rankings
         o  quarterly search engine ranking reports
         o  quarterly re-submission (if necessary)

Pay Per Click Marketing
The world of higher search engine ranking has evolved into a "pay for play" model in which most of the leading search engines now list paid search results, known as "sponsored listings" above their own "natural" search listings.  This shift in the industry has created an incredible new marketing channel for travel and lodging businesses that can make the difference between your success and failure online.  

Example:  At a cost of 10 cents per click through to your site, one hundred unique visitors costs just ten dollars.  You are only charged when someone actually visits your site, and you can set a limit based on you monthly marketing budget. 

Service:  Travel eMarketing will register your site in the top pay-per-click search engines and help you bid on the most relevant and popular keyword phrases for your business and your budget. 

    •  Keyword Research
    •  Budget Estimate
         o  estimated keyword traffic
         o  estimated cost per click through
    •  Account Setup
         o  tier 1: google.com, overture.com
         o  tier 2: sprinks.com, findwhat.com, aha.com, kanoodle.com, etc
    •  Ongoing Bid Management
         o  daily position and cost monitoring

Competitive Marketing Inventory
Whether you are the leader in your market or working to gain leadership, online competitive intelligence is critical to your success.  Just as competitors in the “brick and mortar” world often set up shop beside one another, the same strategy has proven successful in the online world. 

Service:  Travel eMarketing will provide you with a detailed matrix of where your competitors are located on the Web and help you close the "competitive marketing gap" by creating a parallel marketing strategy for your business. 

Internet Marketing Plan
While search engine dominance is critical to online success, it is certainly not the only factor.  Many consumers bypass search engines all together and go directly to tourism and lodging sites to plan their own vacations online.  Marketing your site on these sites is a vital part of total market saturation and online dominance overall. 

Using the most relevant keyword search phrases for your business, Travel eMarketing's research team will determine which tourism and lodging sites are best positioned for your target markets.  Our consultants will explore multiple Internet marketing channels and identify the most cost-effective marketing options for your business based on your budget and your sales goals. 

While all of our marketing plans are unique, the majority of our online marketing plans include these components:

    •  Travel Websites  
    •  Niche Lodging Sites (Hotels, B&Bs, vacation homes, etc)  
    •  Regional Tourism Websites (State tourism, CVB, etc)  
    •  Activity-based Websites (Golf, skiing, etc)  
    •  Lifestyle Websites (Kid friendly, pet friendly, seniors, etc)  
    •  Discount Travel Sites  
    •  Free Lodging Directories  
    •  Corporate Travel Sites (Meeting planners, etc)  
    •  Online Information Websites (Yellow pages, etc)  
    •  Other (Newsgroups, Web rings, online clubs, etc)

Link Building Campaign
Google and many of the other leading search engines use external link popularity as one of the most important measures of a sites value.  Consequently, by increasing the number of sites that link to your site, you can improve your ranking in the leading search engines.  What makes link popularity even more important than ever is that Google's search results are now used by AOL and Yahoo!, so if you rank well in Google, you also rank well in AOL and Yahoo! - two of the biggest portals on the Web.  In addition to improve search engine rankings, external links deliver traffic to your site as well.  

Service:  Travel eMarketing will identify relevant, quality websites related to your business and manually request direct links to your website via email.  The size of your link building campaign will depend on your market and the number of quality, relevant links we can find.  Upon completion of your link building campaign, you will receive a spreadsheet of the sites we request links from, the email contact address and the result of the link request.

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Atlanta Web Design, Atlanta Internet Marketing & Atlanta Search Engine Optimization