Over 85% of Internet surfers use search engines to find information about travel destinations online.  This makes search engines one of the most effective tools in driving targeted traffic to your website.  Implementing a search engine marketing campaign can improve the visibility of your hotel online, reduce your dependency on online intermediaries, and dramatically improve your bottom line.

Our Level 1 Search Engine Marketing Plan includes the following services:

Search Engine Ranking Report:  Acts as a benchmark for your search engine rankings at the beginning of the campaign.

Keyword Research:  Identifies the most popular and relevant keywords used by your target markets in the leading search engines online.

Website Audit for Search Engine Optimization: Provides recommendations on how to optimize your site so it will rank higher ranking in the leading search engines for your "target keywords".

Website Audit for Usability:  Provides recommendations on how to improve the content and design of your site to increase your conversion rate once visitors reach your site.

Search Engine Submission:  Provides an online visibility analysis of which search engines should be submitted or re-submitted to for higher search engine rankings.

Pay Per Click Marketing Campaign:  Provides an online market analysis and budget estimate for submitting your site to the top pay per click search engines - which will result in a top ranking in Yahoo!, MSN, AltaVista, and other search engines for your designated keywords.

To download a more detailed brochure of our search engine and Internet marketing services (Adobe Acrobat PDF), click here.

To download Adobe Acrobat Reader, click here.

 If you would like more information about these services, please call us at 1-800-972-9427.