Permission-based email is one of the most cost-effective, efficient marketing tools available to the hotel and lodging industries.  Email marketing can be used to target new customers, communicate with existing customers, promote seasonal specials and even move distressed inventory.

Hotel eMarketing can help you create a comprehensive, permission-based email marketing strategy for your hotel to target leisure customers, business customers, travel agents, meeting planners and/or corporate clients.

Benefits of Email Marketing
The benefits of email marketing are numerous:

      •  Serves both as direct-response vehicle and branding tool
      •  Creates personalized interactive relationships
      •  Targets and entices recipients with relevant promotions
      •  Plants seed in the minds of recipients regarding future travel
      •  Serves as a tool to move distressed inventory
      •  Functions as a sales force - reach thousands in seconds
      •  Recruits new customers
      •  Retains old customers

Hotel eMarketing's email marketing services include:

      •  Email capture tools
      •  HTML and rich media email designs (see samples below)
      •  Multi-part MIME to detect user email types (AOL, text or HTML)
      •  List management capabilities to segment users
      •  Tools to stratify database by demographics, zip code, etc
      •  Campaign measurement tools to monitor conversion rates
      •  Distribution reporting tools to monitor subscribes, un-subscribes, bounces, etc

Third Party Lists
In addition to creating an in-house email marketing list, Hotel eMarketing can assist you in acquiring a permission-based, consumer email list from any number of third-party vendors.  Renting from a third-party provider is an efficient short-term strategy, but an "in-house" list is the best long term strategy and will generate much higher conversion rates. 

Click Here for Email Marketing Case Study

Samples of Our Work - Custom Design

   Special Events 

  Special rate offers

  Email blast targeting meeting planners

Samples of Our Work - Rich Media Design

Doubletree
60 Thompson
La Costa Resort and Spa

Email Marketing Tips
Quality: Use email to establish interactive relationship with customers: Turn e-mail into a preferred communications vehicle and stay in touch with customers 24/7.

Frequency: Create a schedule and stagger blasts over an appropriate time frame. Use email often to eliminate distressed inventory or less frequently for seasonal promotions.

Relevancy: Address customers by first name and offer information relevant to lifestyle and demographics. For example, don't blast an AARP special rate to young families, etc. 

Permission-based: Recipients must actively offer information after having requested it. This narrows the scope of emails one receives on a constant basis and reaches those active information seekers.

Opt In and Out:  100% Opt-In and opt-out lists are a self-policing  mechanism.  Make it easy for recipients to opt-in or opt-out and they'll choose to remain on the list. This self-policing method allows the system to scrub and refine customer lists.

Email Campaign: A quality email campaign delivers comfortable, interesting content, and offers value in the form of premiums, discounts, or specials. Whenever possible, the hotel should avoid the hard sell, be brief and to the point and never overstate the message.

 If you would like more information about these services, please call us at 1-800-972-9427.