Email Marketing
According to a study by Forrester Research published in the February 2001 issue of Travel Counselor, almost 10 percent of consumers tracked by Forrester clicked on links inside email messages, and about a quarter of those actually purchased a product.  Compared with the 1/2 percent click through rate for banner ads, 10 percent seems pretty good.  Email is also effective because the responses are almost immediate, and they are  inexpensive compared with traditional marketing.

Email should be un-intrusive and contain information that the customer needs.  Customers should be able to unsubscribe easily if you intend on sending additional emails.  Emails should be brief, especially if your goal is to get customers to click through to your website.  Pay special attention to the subject line, as people usually decide what to read and what to delete based on the subject.  Ask customers to forward the email to a friend.  Last but not least, end every email with a signature that tells customers how to contact you.  

For opt-in mailing lists, contact www.postmasterdirect.com or www.yesmail.com.  

 

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