In the Fall of 2002, The National Hotel hired Hotel eMarketing to create a comprehensive email marketing campaign.

Case Study 2 - Email Marketing

The National Hotel, South Beach, FL
www.NationalHotel.com

Situation 
The National Hotel hired Hotel eMarketing to create a comprehensive email marketing campaign to target past guests, meeting planners, travel agents and other segments of their target markets. 

Challenge 
The hotel needed an online, email database management tool that could import email addresses from their website, as well as a manual entry mechanism to upload email addresses that were compiled offline. 

Solution  
Hotel eMarketing created a a popup to collect visitor email addresses from the hotel's website and segment users into distinct categories.  The email addresses and other data are loaded into an online database that hotel management can access and upload / download addresses any time.

Result  
Today, The National hotel has over 5,000 email addresses in their database and has the ability to send content specific, targeted emails to specific audiences.  The hotels conversion rate is between 15 and 20%.

Sample campaign email: