Web Site Design

Web Site Design Services

Design Collaboration - Anyone can build a web site, but getting the design just the way you want it can be very difficult. We are unique in that we work with you until our graphic designers get the look and feel for your site just the way you want it. We review existing sites together with you - both sites you like and sites we like - so our designers know just what you want. Then we send you multiple design examples from multiple designers so you can choose the exact look you want.

Copywriting - Another thing that makes us different is our copy editing. Most clients will send us text without thinking about keyword density (how popular the keywords are in their text and how often they are used on a page). Our copywriters will re-vamp your text submissions ever so slightly to ensure that your site will rank well under the most popular and relevant keywords - giving you more traffic day one.

Search Engine Optimization (SEO) - While most web developers build cool, flashy sites and don't worry about search engines, we begin with SEO in the design process and still build very professional, "cool" sites.

Cost - Most web developers charge 3 times their labor cost to build a website. Because we get most of our web design business from word of mouth and by doing good work at a fair price, we can do the work for much less.

Lodging Industry Expertise - Because we focus on the lodging industry and have built so many lodging websites, we know what works - i.e. the "best practices" of a lodging website. We pass this expertise along to you and help you consider new ideas you may have over looked. We go the extra mile.

Conversion - Last but not least, our lodging industry expertise translates into higher conversion - that is, our sites convert more "lookers into bookers". Going from a 2% conversion rate to an 8% conversion rate translates into a 400% increase to your bottom line.

Our Design Process

Our Web design process is an interactive one in which our consultants work with you every step of the way to make sure we deliver the look, feel, and functionality you desire. A brief explanation of our 7 step website consulting and design process is below.

Step 1 - Client Vision and Strategy Meeting
At the outset of your Web design project, a design consultant will contact you to discuss your vision for your new website. We will review all of your design options, so you can make an intelligent decision about the right site for your business. If you don't already have a domain name, we help in acquiring the best URL for your business.

Step 2 - Graphic Design
One of the most important and difficult decisions in creating a web site is deciding on the "look" you want. Our graphic design team will provide you with a list of our favorite sites or you can surf the Web on your own and find the look and feel you desire. Once we agree and a "look", our design team will get to work and provide you with two or three graphic looks to choose from.

Step 3 - Navigation
Next, you will need to decide on the number of Web pages you desire and how your customers will navigate your site from the home page. Look at some sites in your industry to collect ideas. Typically, travel websites include pages such as:
    • Our Company
    • Accommodations
    • Activities
    • Directions
    • Contact Us
    • Newsletter

Step 4 - Content Development
One of the most challenging tasks in creating a great website is writing the content. Because no one understands your business better than you, you will have to write the majority of the content for your site. However, Travel eMarketing can help you write the content for generic pages, such as destination information, and we can help you with editing. Most of our clients submit their drafts for each page in Microsoft Word via email.

Step 5 - Website Development
Depending on the size of your site, the development process typically takes about 15 days to complete.

Step 6 - Client Edits & Testing
At the completion of the Web development process, Travel eMarketing will post your site on the Web for final editing and testing. It is important that you review the entire website and assess each page, so that your changes can be managed efficiently. This will shorten the development cycle dramatically. Travel eMarketing can usually make most client edits in a day or two.

Step 7 - Website Launch & Hosting
After all final edits and revisions have been made, Travel eMarketing can host your site for as little as $30 per month.

Website Maintenance & Updates
Websites are ongoing projects and will continue to change with the growth of your business. Travel eMarketing provides website editing for $20-$60/hour to our clients, depending on the complexity of the edits.

To see some of the sites we have developed, check out these links:

Custom Design
    • www.CabinFeverVacations.com
    • www.IslandGetaway.com
    • www.PlantersInn.com
    • www.GatlinburgPigeonForgeVacationGuide.com

Templates
    • www.SunriverOregonVacationRentals.com
    • www.OrlandoFLVacationRentals.com
    • www.CalienteTropics.com

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