EMAIL MARKETING SERVICES
 

EMAIL MARKETING
According to a study by Forrester Research published in the February 2001 issue of Travel Counselor, almost 10 percent of consumers tracked by Forrester clicked on links inside email messages, and about a quarter of those actually purchased a product.  Compared with the 1/2 percent click through rate for banner ads, 10 percent seems pretty good.  Email is also effective because the responses are almost immediate, and they are  inexpensive compared with traditional marketing.

Email marketing serves a powerful and targeted marketing channel for your business.  Compared to direct mail, email marketing generates up five times the response rates and costs up to ten times less than direct mail (IMT Strategies).  It also: 

    •  Plants seeds in the minds of recipients regarding future travel plans
    •  Creates personalized interactive relationships with customers
    •  Recruits and retains customers; current and prospective
    •  Serves as tool to remove stressed inventory
    •  Serves as a branding tool
    •  Targets and entices recipients with relevant promotions
    •  Is the least expensive form of active marketing available

A description of our email marketing services is below:

HTML EMAIL DESIGN
E-Newsletters are much more than e-mail messages.  They can contain graphics, sounds, and animation.  Travel eMarketing can create informative and persuasive e-newsletters that are functional and visually appealing to your customers.

    Sample Digital Postcard

RICH MEDIA EMAIL DESIGN
Rich media emails are the latest trend in high end customer communications.  They are also one of the most effective marketing tools available to the lodging industry.  See some of the sample rich media emails below. 

Doubletree
60 Thompson
La Costa Resort and Spa

BROADCAST EMAIL SERVICES
In addition to email design services, Travel eMarketing can develop an email management system online that:

    •  Can send from 10k  to 100k emails per month
    •  Can send emails in multiple formats (HTML, Text, AOL)
    •  Collects email addresses directly from your website
    •  Manages bounces and bad addresses automatically
    •  Is easy to maintain and update

 

EMAIL DATABASE MANAGEMENT

Click here to see a demo of our online email database management system:
CRMeMarketing.com/client/Demo/admin/

 

  Toll Free: 800-972-9427   Phone: 404-541-9780   Fax: 404-541-9784
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