Search Engine Maintenance

Ongoing Maintenance Services
Travel eMarketing is an expert in search engine submission methodologies, pay-per-click search engines and Internet marketing for the travel and lodging industries. Our PositonGuard Maintenance Plan™ can help ensure that your site will excel in both traditional and pay-per-click search engines.

Search Engines
Most of our competitors would have you believe that obtaining a high ranking in search engines is magic and extremely difficult to maintain. In fact, it is neither.

Traditional Search Engine Maintenance
Under Travel eMarketing's PositonGuard Maintenance Plan™, we will monitor your search engine rankings each quarter and take the steps necessary to improve your search engine ranking when necessary. For a free evaluation of how your site ranks in the top 20 search engines, send an email to Information@TraveleMarketing.com.

Pay-Per-Click Account Maintenance
While paying for the top spot in the leading search engines may seem like a burden, it actually represents a tremendous opportunity to promote your website - if done properly. There are four major factors to take into account with pay-per-click search engines:

Keyword Research: Travel eMarketing will continuously provide keyword research to ensure that the phrases that you bid on are both popular and relevant to your business. This guarantees that your pay-per-click strategy will provide quality traffic for your site.

Getting Out Bid for the Top Spot: The top three positions in the top pay-per-click search engines are EXTREMELY VALUABLE! If you are outbid and bumped from the top position for any length of time, it can negatively affect your business. Our PositonGuard Maintenance Plan™ will ensure that your keyword bids are updated a minimum of six times per day and, in some cases, every hour.

Cost Management: If you have had any experience with pay-per-click search engines, then you're probably aware of how quickly "bid gaps" occur. Bid gaps are the price variances between one position and another. For example, if the top spot is bid at 50 cents and the third spot is bid at 20 cents, it would make sense to bid just 21 cents for the second spot, right? In reality, people get into bidding wars and do not check their bids for unnecessary bid price gaps. Over time, this can be very expensive. Our PositonGuard Maintenance Plan™ eliminates bid gaps from your pay-per-click search engine marketing.

Time Management: If you currently compete for popular keyword phrases, then you understand that managing your bids can be extremely time consuming. In some of the markets we manage, bids can change every ten minutes, all day long. Managing this kind of volatility can be extremely time consuming, not to mention expensive. Our PositonGuard Maintenance Plan™ gives you the ability to set price bid caps, position preferences and gives you the ability to update your bids electronically throughout the day.

Additional Maintenance Services
In addition to search engine maintenance and pay-per-click account management, Travel eMarketing provides several on-going services to promote your business online:
    • Ongoing research of online marketing opportunities
    • E-marketing plan adjustments based on ROI analysis
    • Cost-per-inquiry analysis comparing sales to visitors
    • Quarterly client newsletter (stay informed!)

We believe in retaining our clients through superior service and sensible pricing. Therefore, there is never an annual contract and our clients may cancel at any time.

Please email us at Information@TraveleMarketing.com or call us directly at 1-800-972-9427 for more information.

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