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New Web Design Client Questionnaire


Contact Info

Company Name:

Contact Person:

Contact Email:


Communication Goals of Your Website

What is your company's unique selling proposition or competitive advantage?


What is the primary "call to action" of your website - i.e. to book online, to call an 800 number, etc?

How would you describe the features of your resort that make it unique and special?  A feature is a fact about a product or service, such as "hand made, 300 thread count, European sheets". 

How would you describe the benefits of staying at your resort?  A benefit is anything that will make a prospect's life better by visiting your property.  This is the payoff. 

What is the primary message you are trying to communicate from your website?

Besides lodging, what are you most interested in selling on your website?

Who are your primary target audiences?

What unique markets are you targeting and why?  For example, pet owners, families, seniors, golfers, meeting planners, etc


Search Engine Usage Patterns To Locate Your Destination


What are the city names that people might type in to find your business?

Are there any other keywords or keyword phrases that people might type in to find your business?


Marketing Objectives of Your Website

In which months does your in-season occur and what is your occupancy percentage?

What special events or occasions do you market your resort around?


Website Design

What are the top level, key elements of navigation that you would like to have on every page?

NOTE: We will need to create a full site map of every page on the proposed website, along with the exact text to be used for the navigation to each page.

What visual design elements exist in your current marketing collateral that you would like used in your web design? Please email digital files to John@TravelEMarketing.com and send copies of all printed marketing materials to:
    Travel eMarketing
    6520 Roswell Rd, Suite 112
    Atlanta, GA 30328

Are there any special fonts or colors used in your current marketing materials?  For colors, please provide us the PMS # or the 6 digit web code.

What do you like most about your current website?

What do you like least about current your website?

Please provide the domain names of websites that you have seen and like the design, along with a sentence or two about what you like most.

Would you like our designers to create an online brochure or map in PDF format for your customers to download from your site?


Website Content

Will you be providing all of the content to us?

NOTE:  It will make the design process more efficient if you send the content for each page of the site in a single document and all at once, if possible.

May we edit your content by adding keyword phrases to improve the keyword density and search engine rankings of your site?

Do you cater to international markets?  If so, would you like to create pages within your site in foreign languages targeting those customers and in what languages?


Website Photography

Do you have all of the photographs we will need to design the site in digital format?  Are you planning to have more photos taken and do you need our help taking digital photographs or scanning traditional photos?

NOTE: We cannot post copyrighted photos without signed, written permission for the rightful owner.

Would you like us to provide you with stock photography?  If so, what type of photos/scenery do you need?

Do you want to use IPix tours on your site and if so, do you have these tours at this time?

Do you currently have or wish to have an online email address collection tool to collect customer emails for newsletters or special offers?


Website Technology

Do you have a domain name for the new site or will we be using the old domain?

NOTE: If you have not decided on a domain name, please allow us to consult you on the best domain to deliver the most traffic to your site.  To search domain name possibilities, click here.

What system do you currently use, if any, for online booking reservations?

What level of depth would you like for tracking visitors to your website? 
LEVEL 1:  Tracking traditional statistics, such as unique visitors, referring search engines, etc.
LEVEL 2: Traditional search statistics, as well as tracking visitors from all paid advertising sites and search engines and measuring precise return on investment by venue. Click here for sample.

What type of ecommerce solutions will you require to process financial transactions?  Please select one.


Do you want Travel eMarketing to host your site?  If not, who hosts your site at this time - please provide contact info.

Please provide all of email addresses associated with your website.

NOTE: If you already have an existing site and Travel eMarketing will be hosting your new domain name, it will be necessary to re-configure your email server or individual PCs to reflect the new domain name server information associated with the new hosting company.

To make edits and content updates to your site, what would you prefer:


Competitors

Who are your top 3 or 4 competitors (list URL if available please)?


Search Engine Registration

What site title would you like us to use for the name of your business on the Web (approx 40 characters)?

What description would you like us to use to describe your business in the leading search engines (approx 25 words)?

What domain names do your currently own besides your primary domain name?

 

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 • Atlanta, Georgia 30306
Toll Free: 800-972-9427
Phone: 404-541-9780 Fax: 404-541-9784
Email: Info@TraveleMarketing.com